Titlu Job: Copywriter for Digital Marketing

Job-uri angajator: 11

vezi website companie

We’re looking for an enthusiastic Copywriter to be part of our Marketing team. So if you have the skills and attitude please let us know.

What I have to do?

Define, implement, monitor and report on short term and long term content strategy
Continuous market research in the specific industry field on competitors, trends, news, etc.
Define and improve on core branding elements: Value Proposition, Product Benefits, Tagline, etc.
General Ideas and Content writing for dedicated Campaign Landing Pages
Web Copywriting for the company website on specific requests and proactive content proposals content writing for the blog
Case Studies - sourcing information (clients and internal) about past projects, interview conducting, content structuring and content writing
How-to - sourcing information and content writing, along with guided product demos (Demo Videos, Product Guides)
Documentation Review - proof-reading on documents/content written by technical colleagues
Direct Mailing - proposals &copywriting for Newsletters and also transactional e-mails, marketing or product-related
Marketing Materials - proposals, content structuring & copywriting for print/digital company and product presentation materials
Social Media - content planning, copywriting for Facebook, Twitter, LinkedIn for marketing and HR-related purposes (no graphical skills required)

What must I know or learn?

English writer - advanced writing skills (all company communications are in English)
Tech-savvy - must be accustomed to current digital & technology-related trends and news
Experience with marketing digital products - you must have at least some experience or basic knowledge on the consumer decision process & funnel, basic digital channels and assets
Experience with digital marketing channels - any type of past experience is a plus, including websites, social media, e-mail marketing, digital advertising, etc.
Experience or knowledge related to Platforms-as-a-Service - is a nice to have, along with any knowledge/experience with as-a-Service technology

What are my responsibilities?

Continuous activity on a content-level on all key channels that depend on content (Blog, Social Media, Newsletter)
Self-reporting on KPIs related to content writing, both quantitative(ex: how many articles/quarter) and qualitative (ex: organic traffic growth)
Correct definition and implementation of the content strategy
Procuring/researching information that may improve content quality (from both internal &external sources through research)
Guiding non-content people in content generation processes (ex: developers that have to record a how-to session, clients that must give a Case Study interview)
Provide valuable insight towards Business & Marketing functions that may contribute to growth
Extending, training & growing the Marketing team, should that opportunity arise

Desired soft skills: